AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
The AdWords program includes local, national, and international distribution.

Why use Google AdWords for your business? Easy, for 5 simple reason:

1. With Adwords you will not pay anymore (or you will pay less) commissions to thirdy party (like travel agency or travel agents).
2. You will have a return of investment from you web site that now is only a costly business card.
3. You will do direct marketing of offers that your decide directly to your customers.
4. You can target many country at the same time or in different times with different offers for every kinds of people.
5. You will decide how much do you want to spend a month in advertisements and when to stop advertising that product or service and in what market.

What can we do for you?

1. Site Analysis: we will analyze your actual web site with regard to layout, structure, site mapping, Google analytic,competitor analysis.
2. Key phrase Analysis: the most important step of any SEO work. The optimization of the website for the main and NICHE key phrases.
3. Landing Page: another important thing is the page where your customers will be landing after clicking an adwords, we will build a landing page specifically for every offers you will want to promote on AdWord.
4. On Page Optimization: constructing landing page content for your key phrases. Optimizing pages for the search engines especially Google and for your offers.
5. Performance: we will monitor your campaign every day against your competitors and adjust/optimize as necessary to increase, ROI (return of investment), CTR (Click through rate), conversion rating; this will minimize your adwords spending and maximize single click gain. More clicks for less money and more customers for less money.

Brief Adwords description

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.